Entrepreneurial Creativity in a Virtual World
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Entrepreneurial Creativity in a Virtual World

Denise Tsang

The start of the 21st century has seen an explosion of online media, with creative content becoming a driving force for competitiveness. As twin engines of the digital economy, much has been said about both creativity and entrepreneurship but less about their relationship. Entrepreneurial Creativity in a Virtual World provides a synthesis in order to develop a conceptual framework for these phenomena. Using real world case studies, Denise Tsang highlights the economic significance of digital media production in the video game, television and magazine sectors. She illustrates the key issues involved, such as intellectual content creation, coordinating commercial, artistic and technical resources, outsourcing of core creative inputs and engaging with the user community.
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Chapter 4: Culture, structure and network

Denise Tsang

Abstract

This chapter examines the conception of new ideas within the firm environment, focussing on the culture, structure and network among large UK game development firms. It includes global firm subsidiaries such as Rockstar North and Creative Assembly.

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