Chapter 5: Outsourcing creativity
AbstractDespite the presence of internal creative talents, video game, television and magazine producers have increasingly utilized outsourcing. This chapter highlights the local, regional and global project networks within micro, small and medium-size firms as well as global firms in the UK. Project networks contain firms that are “functionally and economically interdependent” but retain their “legal autonomy” and “organizational identity” (Sydow and Staber 2002). This chapter discusses the rationale for outsourcing creative inputs and provides industry examples of outsourcing in London and other emerging locations.
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