The start of the 21st century has seen an explosion of online media, with creative content becoming a driving force for competitiveness. As twin engines of the digital economy, much has been said about both creativity and entrepreneurship but less about their relationship. Entrepreneurial Creativity in a Virtual World provides a synthesis in order to develop a conceptual framework for these phenomena. Using real world case studies, Denise Tsang highlights the economic significance of digital media production in the video game, television and magazine sectors. She illustrates the key issues involved, such as intellectual content creation, coordinating commercial, artistic and technical resources, outsourcing of core creative inputs and engaging with the user community.
Show Summary Details
This chapter not only forms conclusions about the findings but also adopts a comparative approach and discusses the socio-economic implication of entrepreneurial creativity for the growth of the creative industry.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.
or login to access all content.