Edited by Paula Kyrö
Chapter 9: An exploratory model of the environmental intention of SME directors in Tunisia
Research into entrepreneurship and environment has constantly attracted the attention of the scientific community (Bansal and Roth, 2000; Kuckertz and Wagner, 2010). The emergence of the field of sustainable entrepreneurship has increased the theoretical and empirical themes of entrepreneurship. Whilst, at the same time, being associated with the concepts and the theories found in this, sustainable entrepreneurship also includes innovation and the issues relating to sustainability. According to Meek et al. (2010), the aim of this emerging field is to study the processes of sustainable entrepreneurial actions. Consequently, it is searching for solutions to societal and ecological preoccupations (Kuckertz and Wagner, 2010). For Cordano and Frieze (2000), the growing importance of environmental questions has led managers to question the mechanisms for integrating them into entrepreneurial strategies. According to Ivanaj and McIntyre (2006), the study of the behavioural processes of elaborating sustainable strategies offers a privileged field of investigation. Because it implicates changes in visions, values and attitudes, environmental behaviour remains difficult to comprehend (Flannery and May, 2000). This is why researchers specialized in organization and environment have to pay more attention to how the main decision-makers act, their intentions being on purpose, expressed or noticed by others (Starik and Marcus, 2000). Even if, as Cordano and Frieze (2000) and Martin-Pena et al. (2010) confirm, a consensus of opinion seems to exist relating to the necessity of evaluating the environmental consequences of company activities, we know little about the behavioural intention of managers with regard to the environment.
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