Fit not Fat
The authors, including special contributions from health and obesity experts Marc Suhrcke, Tim Lobstein, Donald Kenkel and Francesco Branca, challenge the perception that explanations for the obesity epidemic are simple and solutions are within reach. A detailed look at the data reveals a more complicated picture, one in which even finding objective evidence on the phenomenon is a difficult task.
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- Obesity and the Economics of Prevention Fit not Fat
- Table of Contents
- Executive Summary
- Chapter 1: Introduction: Obesity and the Economics of Prevention
- Special Focus I: Promoting Health and Fighting Chronic Diseases: What Impact on the Economy?
- Chapter 2: Obesity: Past and Projected Future Trends
- Chapter 3: The Social Dimensions of Obesity
- Special Focus II: The Size and Risks of the International Epidemic of Child Obesity
- Chapter 4: How Does Obesity Spread?
- Special Focus III: Are Health Behaviors Driven by Information?
- Chapter 5: Tackling
- Special Focus IV: Community Interventions for the Prevention of Obesity
- Chapter 6: The Impact of Inventions
- Special Focus V: Regulation of Food Advertising to Children: The UK Experience
- Special Focus VI: The Case of Self-Regulation in Food Advertising
- Chapter 7: Information, Incentives and Choice: A Viable Approach to Preventing Obesity
- Annex A: Supplementary Figures and Tables
- Annex B: Author's and Contributors' Biographies
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Chapter 5: Tackling
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