Building Innovative Ecosystems
Edited by John Sibley Butler and David V. Gibson
Chapter 6: Disclosing Activities by Inventors and Technology Commercialization: A Case Study of a Japanese Company
Michi Fukushima* INTRODUCTION 1 Research and development (R&D) activities are not necessarily started with a clear idea of what products the technology can produce or develop. When companies implement a technology-push strategy, newly created technologies occasionally have difficulty finding appropriate applications due to their newness. As a result, some technologies cannot survive. This is especially true when the projects begin with inventors’ initiatives, as many companies do not carry out a formal decision-making process to find the applications that are critical to a technology-push strategy. Therefore, the inventors have to discover the applications themselves. In order to locate appropriate applications and successfully commercialize technologies, the inventors are assumed to play an important role (Murray, 2004; Agrawal, 2006) as they are most familiar with, and tend to have an attachment to, the technology they created. In this chapter, we focus on the inventors’ activities of disclosing technologies and highlight the disclosing activities that are effective in winning approval. 2 REVIEWS Finding Application Fields in Commercialization and Disclosure Activities Many technologies lie unused in company laboratories although the companies have allocated a considerable budget for their development. The main reason for this is the inability to find appropriate applications for the new technologies. Newly developed technologies do not always have built-in applications. Even researchers are sometimes unaware of the kind of field in which the technology that they developed can be applied. For 149 M2540 - BUTLER PRINT.indd 149 25/02/2011 16:48 150 Global perspectives on technology transfer and commercialization the...
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