Global Perspectives on Technology Transfer and Commercialization
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Global Perspectives on Technology Transfer and Commercialization

Building Innovative Ecosystems

Edited by John Sibley Butler and David V. Gibson

As we move further into the 21st century, increasing emphasis is being placed on the importance of technology transfer. Through new research and practices, scholars, practitioners and policymakers have made great strides in broadening our understanding and ability to implement technology transfer and commercialization processes. The fruit of that research is collected in this timely volume.
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Chapter 6: Disclosing Activities by Inventors and Technology Commercialization: A Case Study of a Japanese Company

Michi Fukushima


Michi Fukushima* INTRODUCTION 1 Research and development (R&D) activities are not necessarily started with a clear idea of what products the technology can produce or develop. When companies implement a technology-push strategy, newly created technologies occasionally have difficulty finding appropriate applications due to their newness. As a result, some technologies cannot survive. This is especially true when the projects begin with inventors’ initiatives, as many companies do not carry out a formal decision-making process to find the applications that are critical to a technology-push strategy. Therefore, the inventors have to discover the applications themselves. In order to locate appropriate applications and successfully commercialize technologies, the inventors are assumed to play an important role (Murray, 2004; Agrawal, 2006) as they are most familiar with, and tend to have an attachment to, the technology they created. In this chapter, we focus on the inventors’ activities of disclosing technologies and highlight the disclosing activities that are effective in winning approval. 2 REVIEWS Finding Application Fields in Commercialization and Disclosure Activities Many technologies lie unused in company laboratories although the companies have allocated a considerable budget for their development. The main reason for this is the inability to find appropriate applications for the new technologies. Newly developed technologies do not always have built-in applications. Even researchers are sometimes unaware of the kind of field in which the technology that they developed can be applied. For 149 M2540 - BUTLER PRINT.indd 149 25/02/2011 16:48 150 Global perspectives on technology transfer and commercialization the...

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