Edited by Helle Neergaard and Claire Leitch
Chapter 4: Enacting, experimenting and exploring metaphor methodologies in entrepreneurship
This chapter follows a staged model of metaphor-driven methodology. We review our own work using analysis of metaphors to study the context of entrepreneurship as well as that of other people. (See the part introduction for a summary of the papers referenced in this chapter.) The detailed description and discussion of methodological issues is grounded in almost a decade of shared endeavour between the two co-authors trying to figure out rigorous techniques for studying metaphors of the entrepreneur, through reading, experimentation, and debate.
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