Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship
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Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship

Edited by Helle Neergaard and Claire Leitch

This insightful Handbook introduces a variety of qualitative data collection methods and analysis techniques pertinent in exploring the complex phenomenon of entrepreneurship. Detailed and practical accounts of how to conduct research employing verbal protocol analysis, critical incident technique, repertory grids, metaphors, and the constant comparative method are provided. Scholars new to the area, doctoral students, as well as established academics keen to extend their research scope, will find this book an invaluable and timely resource.
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Chapter 4: Enacting, experimenting and exploring metaphor methodologies in entrepreneurship

Sarah Drakopoulou Dodd and Alice de Koning


This chapter follows a staged model of metaphor-driven methodology. We review our own work using analysis of metaphors to study the context of entrepreneurship as well as that of other people. (See the part introduction for a summary of the papers referenced in this chapter.) The detailed description and discussion of methodological issues is grounded in almost a decade of shared endeavour between the two co-authors trying to figure out rigorous techniques for studying metaphors of the entrepreneur, through reading, experimentation, and debate.

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