Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship
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Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship

Edited by Helle Neergaard and Claire Leitch

This insightful Handbook introduces a variety of qualitative data collection methods and analysis techniques pertinent in exploring the complex phenomenon of entrepreneurship. Detailed and practical accounts of how to conduct research employing verbal protocol analysis, critical incident technique, repertory grids, metaphors, and the constant comparative method are provided. Scholars new to the area, doctoral students, as well as established academics keen to extend their research scope, will find this book an invaluable and timely resource.
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Repertory grids in entrepreneurship: practical examples from research

Rita G. Klapper


This section introduces repertory grids, the methodological tool of personal construct theory (PCT), as a research tool. Repertory grids have been used in different contexts such as customer relationship management (Lemke et al. 2011), change management (Fransella et al. 2003), in personal construct psychotherapy (Neimeyer and Baldwin 2003), child development (Mancuso 2003; Ravenette 2003) and teacher education (Pope 2003). In management research Dima and Jackowicz (2013) used this method to understand the constructs behind proactive/reactive environmental behaviour in Ontario’s (Canada) wine industry, Oppenheim et al. (2003) investigated decision-making and information use among managers using the grids, and Stewart and Stewart (1982) suggested it as a technique that appears to offer a highly relevant framework and methodology for mapping the decisions investors have made in the past and how these would, consciously or unconsciously, affect their perceptions and judgements in the future. Hisrich and Jankowicz (1990) used the repertory grid technique to study intuition in venture capital decisions and found that some aspects of the investment decisions used by venture capitalists, in particular the nature and extent of decisions involving intuition and methodology for mapping the decisions, had received less attention in the literature.

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