Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship
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Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship

Edited by Helle Neergaard and Claire Leitch

This insightful Handbook introduces a variety of qualitative data collection methods and analysis techniques pertinent in exploring the complex phenomenon of entrepreneurship. Detailed and practical accounts of how to conduct research employing verbal protocol analysis, critical incident technique, repertory grids, metaphors, and the constant comparative method are provided. Scholars new to the area, doctoral students, as well as established academics keen to extend their research scope, will find this book an invaluable and timely resource.
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Chapter 15: Repertory grid technique: an ideographic and nomothetic approach to knowledge

Carmen Dima


This chapter introduces the personal construct theory (PCP) and its derived technique: repertory grid as an intricate data collection technique applicable to entrepreneurial studies. It draws from the author’s experience conducting studies related to environmental entrepreneurship in Ontario’s (Canada) wine industry. This chapter starts by placing PCP in the context of the constructivism paradigm; subsequently, repertory grids are introduced as a procedure derived from PCT and details related to its components and procedures are presented. Finally, the ideographic and nomothetic approach to knowledge specific to repertory grids is demonstrated thorough typical analysis and reflections at both individual and collective levels.

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