Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship
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Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship

Edited by Helle Neergaard and Claire Leitch

This insightful Handbook introduces a variety of qualitative data collection methods and analysis techniques pertinent in exploring the complex phenomenon of entrepreneurship. Detailed and practical accounts of how to conduct research employing verbal protocol analysis, critical incident technique, repertory grids, metaphors, and the constant comparative method are provided. Scholars new to the area, doctoral students, as well as established academics keen to extend their research scope, will find this book an invaluable and timely resource.
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Concluding thoughts on repertory grids

Rita G. Klapper


The contributions to this section made by Carmen Dima, Anja Hagedorn and Enrique D'az de Le—n and Paul Guild have illustrated the use of repertory grids in different entrepreneurial research contexts in Canada and Germany. These studies have demonstrated the benefits researchers can derive from working with repertory grids: first, in terms of the ability to access information embedded in an individual’s personal construct system which gives the interview partners the opportunity to reflect on their own constructs. Secondly, working with repertory grids allows the researchers to challenge and clarify their own understanding of the situation. Thirdly, the combination of quantitative and qualitative measures provides a rich, detailed and measurable description of identity frameworks that traditional hermeneutic and ethnographic analyses cannot replicate. However, the repertory grid method is not without criticism, though these generally apply to qualitative work in general, which usually explores in depth at the expense of particular types of generalizability. Carmen Dima, for instance, commented on the time that is necessary to work effectively with repertory grids to elicit the required information. Other authors, among them Anja Hagedorn, pointed out the limited generalizability and limited reliability of the findings that were established through repertory grids (Kelly 1991). Anja Hagedorn, for instance, conducted ten interviews with business support agents and concluded that a study with a higher sample size could increase the quality of the findings and thus the generalizability.

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