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The Elgar Companion to Consumer Research and Economic Psychology

  • Elgar original reference

Edited by Peter E. Earl and Simon Kemp

This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism.
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List of Contributors ti This Volume and Their Entries