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The Elgar Companion to Consumer Research and Economic Psychology

Edited by Peter E. Earl and Simon Kemp

This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism.

General Reference

Published in print:
25 Nov 1998
ISBN:
9781858985541
DOI:
https://doi.org/10.4337/9781843768708
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Protocol and Cognitive Response Analysis

Reference Entry

Published in print:
25 Nov 1998
Category:
Reference Entry
DOI:
https://doi.org/10.4337/9781843768708.00089
Collection: Business 2010 and before

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