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International Marketing: Modern and Classic Papers

  • Elgar Research Reviews in Business

Stanley J. Paliwoda and John K. Ryans, Jr.

This authoritative research review presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by theoretical rigour and using the most up-to-date research methodologies.

Table of contents