International Handbook on the Economics of Mega Sporting Events
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International Handbook on the Economics of Mega Sporting Events

Edited by Wolfgang Maennig and Andrew Zimbalist

From the Olympics to the World Cup, mega sporting events are a source of enjoyment for tens of thousands of people, but can also be a source of intense debate and controversy. This insightful Handbook addresses a number of central questions, including: How are host cities selected and under what economic conditions? How are these events organized, and how is local resistance overcome? Based on historical and empirical experience, what are the pitfalls for the organizers of these events? What are the potential economic benefits, including any international image effects? How can the costs be minimized and the benefits maximized for host cities and countries? How do these mega events impact the challenges of globalization and what is their environmental legacy?
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Chapter 18: The BRICs: National and Urban Legacy Agendas

Richard Tomlinson and Orli Bass

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18 The BRICS: national and urban legacy agendas Richard Tomlinson and Orli Bass 1 INTRODUCTION When visiting the site of the Beijing 2008 Olympic Games on a sunny Sunday afternoon in September 2010, at the entrance to the Olympic Green it was a su...

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