Handbook of Advances in Trust Research
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Handbook of Advances in Trust Research

Edited by Reinhard Bachmann and Akbar Zaheer

The Handbook of Advances in Trust Research presents new and important developments in trust research. The contributors are all prominent and highly respected experts in the field. Firstly, they provide a contemporary overview of the most crucial issues in current trust research including contracts, innovation and negotiation, trust and control. Thereafter, themes which have gained prominence since the original Handbook are considered, such as trust and the financial crisis, public trust in business, and trust and HRM. The book also explores recent theoretical advances and points the way for future research on trust.
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Chapter 7: Inter-cultural trust and trust-building: the contexts and strategies of adaptive learning in acculturation

Peter Ping Li


There is a growing recognition that trust plays a critical role in inter-personal and inter-firm relationships not only within a single nation or culture but also between distinctive nations or cultures (Zaheer and Zaheer, 2006; Li, 2008). It is surprising that, despite its importance, the role of trust in inter-cultural interaction has been rarely studied. The extant research on so-called cross-cultural trust has primarily focused on the comparative study of ‘intra-cultural trust’ for within-cultural behavior and relationship, rather than ‘inter-cultural trust’ for between-cultural behavior and relationship. In other words, the extant research is on the influence of culture on trust and trust-building within a single culture, rather than between diverse cultures (see Ferrin and Gillespie, 2010 for a recent review; for some notable exceptions, see Sullivan et al., 1981;Johnson et al., 1996; Pornpitakpan, 1998; Kuhlmann, 2005; Burger etal., 2006; Zaheer and Zaheer, 2006).

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