Chapter 7: Inter-cultural trust and trust-building: the contexts and strategies of adaptive learning in acculturation
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There is a growing recognition that trust plays a critical role in inter-personal and inter-firm relationships not only within a single nation or culture but also between distinctive nations or cultures (Zaheer and Zaheer, 2006; Li, 2008). It is surprising that, despite its importance, the role of trust in inter-cultural interaction has been rarely studied. The extant research on so-called cross-cultural trust has primarily focused on the comparative study of ‘intra-cultural trust’ for within-cultural behavior and relationship, rather than ‘inter-cultural trust’ for between-cultural behavior and relationship. In other words, the extant research is on the influence of culture on trust and trust-building within a single culture, rather than between diverse cultures (see Ferrin and Gillespie, 2010 for a recent review; for some notable exceptions, see Sullivan et al., 1981;Johnson et al., 1996; Pornpitakpan, 1998; Kuhlmann, 2005; Burger etal., 2006; Zaheer and Zaheer, 2006).

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