Edited by Jon Sundbo and Marja Toivonen
Chapter 6: The Business Model as a Tool in the User-based Development of Services: A Case Study of an Internationalizing KIBS
6. The business model as a tool in the user-based development of services: a case study of an internationalizing KIBS Otto Mäkelä and Mikko Lehtonen 1 INTRODUCTION Service firms attempt to expand their operations into broader markets in order to a...
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