Edited by Jon Sundbo and Marja Toivonen
Chapter 7: Innovation Strategy in the Indian IT Service Industry: User Centred Issues on Innovation
7. Innovation strategy in the Indian IT service industry: user centred issues on innovation Markus Holzweber, Jan Mattsson, Doren Chadee and Revti Raman 1 BACKGROUND: THE INDIAN RISE OF IT AS A SERVICE INDUSTRY AND THE GROWTH OF GLOBAL IT The rise...
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