Research Handbook of Innovation and Creativity for Marketing Management
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Research Handbook of Innovation and Creativity for Marketing Management

Edited by Eric Shiu

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.
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Chapter 9: Chan/zen of creativity management

Ai-Girl Tan

Abstract

This chapter shares the essence of zen as it has been a cultural core of innovation and creativity in management. The chapter focuses on how habits of zen are themselves elements of creativity.

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