Handbook of Research on Distribution Channels
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Handbook of Research on Distribution Channels

Edited by Charles A. Ingene, James R. Brown and Rajiv P. Dant

Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.
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Part VI: Conceptual approaches to channel design and governance

Extract

PART VI CONCEPTUAL APPROACHES TO CHANNEL DESIGN AND GOVERNANCE Here we briefly highlight key aspects of the three conceptual chapters included in this part. In the first chapter, John, Viswanathan, and Ghosh establish a framework for channel desig...

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