Edited by Charles A. Ingene, James R. Brown and Rajiv P. Dant
Chapter 18: Resale price maintenance after Leegin: marketing literatures for future research
Resale price maintenance (RPM) is a long-standing yet controversial channel pricing strategy that establishes the price below which a product cannot be resold. A recent case by the US Supreme Court has led to the increased practice of RPM and prompted calls for multidisciplinary research that advances understanding of its use and effects. The authors overview past economic literatures on RPM, describe marketing literatures with the potential to enhance future understanding of RPM, and then offer an agenda for interested researchers.
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