Handbook of Research on Distribution Channels
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Handbook of Research on Distribution Channels

Edited by Charles A. Ingene, James R. Brown and Rajiv P. Dant

Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.
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Postscript

James R. Brown and Charles A. Ingene

Extract

Postscript* In Memoriam “A Gentle Giant: He was Taken from Us Too Young, Too Early” In Memory of Rajiv Dant (1955–2015) It is with heavy hearts that we remember Rajiv Dant’s life, career, and his humanness. Rajiv was a friend to all who knew him, ...

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