Handbook on the Geopolitics of Business
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Handbook on the Geopolitics of Business

Edited by Joseph Mark S. Munoz

In recent years, rapid globalization, novel technologies and business models, as well as economic and political changes have transformed the international business landscape. This pioneering volume offers a comprehensive discussion of the new global terrain and makes a strong case for the consideration of geopolitics in both the study and practice of modern-day business.
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Chapter 18: From society to communities: new geopolitical scenarios for sustainable business strategies

Marco Tortora and Fabio Corsini


In this chapter, the authors aim to introduce and discuss a sustainable action framework established, developed and applied to manage complex issues in a sustainable way. To do so, first an assumption is made that we live in a complex world requiring new ways of thinking and acting to reach sustainable goals. Then, utilizing the sustainability paradigm (WCED, 1987) and the complexity and co evolutionary theories with conceptual sustainable thinking, the authors will introduce an effective operational sustainable framework for businesses. The mega community concept (Gerencser et al., 2008) will be introduced and framed as a community concept that responds to contemporary geopolitical realities. The intent of this chapter is to give managers and researchers a possible strategic option in the development of a sustainable business.

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