Handbook of Management and Creativity
Show Less

Handbook of Management and Creativity

Edited by Chris Bilton and Stephen Cummings

This Handbook draws on current research and case studies to consider how managers can become more creative across four aspects of their business: innovation, entrepreneurship, leadership and organisation – and does so in an accessible, engaging and user-friendly format.
Buy Book in Print
Show Summary Details
You do not have access to this content

Chapter 3: The curious case of the embedded creative: creative cultural occupations outside the creative industries

Greg Hearn and Ruth Bridgstock


Few managers would dispute that creativity and innovation are important. However, what they mean by those terms would vary widely, and indeed, a survey of researchers and research studies examining creativity and innovation would confirm this diversity. For instance, proponents of the value of innovation laud creativity, but have tended to be biased towards scientific and technical invention and how this can be leveraged in new services and products. On the other hand, artistsí works are seen as evidence of creativity that comes through different forms of cultural expression, but here there has been less concern with translation into commercial outcomes (e.g., Smith-Bingham 2006). Over the last 15 years, the term ëcreative industriesí has gained currency as a descriptor of sectors that involve the deployment of specialised cultural creativity in industrialised form.

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information

or login to access all content.