Handbook of Management and Creativity
Show Less

Handbook of Management and Creativity

Edited by Chris Bilton and Stephen Cummings

This Handbook draws on current research and case studies to consider how managers can become more creative across four aspects of their business: innovation, entrepreneurship, leadership and organisation – and does so in an accessible, engaging and user-friendly format.
Buy Book in Print
Show Summary Details
You do not have access to this content

Introduction to Part II: Creative Entrepreneurship

Chris Bilton and Stephen Cummings


We have divided this handbook and our framework for thinking about management and creativity into four parts. The first part focuses on innovation. The second part focuses on entrepreneurship. In reality, it can be hard to separate innovative and entrepreneurial activity. It has been suggested to us that a strategic innovation framework called ëThe Six Degrees of Innovationí, which we developed in a book called Creative Strategy: Reconnecting business and innovation (Bilton and Cummings 2010), is as much about entrepreneurship as it is about innovation. Indeed, the fourth ëdegreeí or element of that Six Degrees framework was called ëmarket innovationí, which is quite close to our definition of entrepreneurship. We developed this definition by going back to the etymological roots of the word. From the greater Oxford English Dictionary, ëentrepreneurí is a French word and was originally applied to: ëa. The director or manager of a public musical institution; b. One who ëgets upí entertainments, esp. musical performances.í (Recognising the origins of the word caused many Francophiles to criticise the comment made, allegedly, by George W. Bush to Tony Blair during a trade summit that ëThe problem with the French is that they donít have a word for entrepreneur.í)

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information

or login to access all content.