New Economics, Socio-technical Transitions and Social Practices
Edited by Maurie J. Cohen, Halina Szejnwald Brown and Philip J. Vergragt
Chapter 12: Taking social practice theories on the road: a mixed-methods case study of sustainable transportation
A carbon tax, a levy on plastic bags and public education about littering are all strategies for encouraging sustainable consumption practices – and tend to focus on a few individual behaviors. However, given the urgency of climate change and related pollution, changing a society’s consumption patterns on a behavior-by-behavior basis is too slow. Further, shifting individual consumption in one area (for example, of light bulbs to more energy-efficient types) has been found not to lead to a reduction in material use in other domains; instead, savings in one area lead to higher consumption in the same or other domains (Sorrell, 2009). In addition, some existing policy (and theoretical) approaches erroneously assume autonomous and rational individuals are unaffected by and have minimal impact on others (Burgess et al., 2003). Clearly, approaches that look beyond the individual are required to understand the structure-agency nexus and conditions under which more rapid social change around consumption can occur (see the chapters by Bente Halkier and Gert Spaargaren in this volume).
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