Quantitative and Qualitative Approaches
Edited by Larry Dwyer, Alison Gill and Neelu Seetaram
Chapter 6: Discrete choice analysis and experimental design
6 Discrete choice analysis and experimental design Clive Morley NATURE OF THE TECHNIQUE AND ITS EVOLUTION Tourists make many decisions in determining their trip, and many of these decisions are intrinsically categorical, multinomial (many options ...
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