Handbook of Research Methods in Tourism
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Handbook of Research Methods in Tourism

Quantitative and Qualitative Approaches

Edited by Larry Dwyer, Alison Gill and Neelu Seetaram

This insightful book explores the most important established and emerging qualitative and quantitative research methods in tourism. The authors provide a detailed overview of the nature of the research method, its use in tourism, the advantages and limitations, and future directions for research.
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Chapter 6: Discrete choice analysis and experimental design

Clive Morley

Extract

6 Discrete choice analysis and experimental design Clive Morley NATURE OF THE TECHNIQUE AND ITS EVOLUTION Tourists make many decisions in determining their trip, and many of these decisions are intrinsically categorical, multinomial (many options ...

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