Handbook of Research Methods in Tourism
Quantitative and Qualitative Approaches
Edited by Larry Dwyer, Alison Gill and Neelu Seetaram
Extract
10 Factor analysis Lindsay W. Turner and Chau Vu INTRODUCTION Factor analysis as a generic term that is increasingly used to encompass all forms of analysis intended to uncover latent structure within a set of data. The very intent of such an anal...
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