Cluster Analysis

Liz Fredline

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Handbook of Research Methods in Tourism

Quantitative and Qualitative Approaches

Elgar original reference

Edited by Larry Dwyer, Alison Gill and Neelu Seetaram

This insightful book explores the most important established and emerging qualitative and quantitative research methods in tourism. The authors provide a detailed overview of the nature of the research method, its use in tourism, the advantages and limitations, and future directions for research.

Handbook

Published in print:: 31 Aug 2012

ISBN:: 9781781001288

eISBN:: 9781781001295

DOI:: https://doi.org/10.4337/9781781001295

Pages:: 528

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Chapter 11: Cluster Analysis

Liz Fredline

Handbook Chapter

Published:: 31 August 2012

Category:: Handbook Chapter

DOI:: https://doi.org/10.4337/9781781001295.00017

Pages:: (15 total)

Collection: Social And Political Science 2012

Extract

11 Cluster analysis Liz Fredline INTRODUCTION The purpose of this chapter is to describe and illustrate the analytical technique known as cluster analysis and to outline its application in tourism research. This technique can be extremely useful f...

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