Handbook of Research Methods in Tourism
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Handbook of Research Methods in Tourism

Quantitative and Qualitative Approaches

Edited by Larry Dwyer, Alison Gill and Neelu Seetaram

This insightful book explores the most important established and emerging qualitative and quantitative research methods in tourism. The authors provide a detailed overview of the nature of the research method, its use in tourism, the advantages and limitations, and future directions for research.
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Chapter 23: Content Analysis

Svetlana Stepchenkova

Extract

23 Content analysis Svetlana Stepchenkova NATURE OF CONTENT ANALYSIS AND ITS EVOLUTION Content analysis was famously defined by Harold Lasswell as the technique that “aims at describing, with optimum objectivity, precision, and generality, what is...

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