Quantitative and Qualitative Approaches
Edited by Larry Dwyer, Alison Gill and Neelu Seetaram
Chapter 23: Content Analysis
23 Content analysis Svetlana Stepchenkova NATURE OF CONTENT ANALYSIS AND ITS EVOLUTION Content analysis was famously defined by Harold Lasswell as the technique that “aims at describing, with optimum objectivity, precision, and generality, what is...
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