Sustainable Business
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Sustainable Business

Theory and Practice of Business under Sustainability Principles

Edited by Geoffrey Wells

Recent surveys of international CEOs confirm that companies increasingly see sustainability as critical to their business strategy. The rigorous academic framework for the field of sustainable business required to respond to this need is now emerging. This book presents important new work in the theory of the sustainable firm, in the application of sustainability principles to key management disciplines, in sustainable business in practice, and in the international challenges that are critical to sustainability demands.
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Chapter 2: Developing and communicating social capital for sustainable organizations and their communities

Joy Chia


This chapter focuses on social capital and organizations as active community members and investors in sustainable programs. Social capital development, community engagement and engaging communication that aims to be inclusive are some of the core ingredients which are suggested for the sustainability of organizations. The changing role of social media is also considered as grass roots communication in opening up dialogue between organizations and community members which may affect the reputation of organizations. If the business of organizations is to be sustainable, developing social capital is critical. Social capital includes the networks, relationships and connections which organizations cultivate and which are important to their internal and external operations.

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