New Developments and Empirical Evidence
Edited by Michael Faure and Xinzhu Zhang
Chapter 8: Relevant product market definition of antitrust cases in the internet industry: taking the Baidu cases as examples
Based on the technology of computers and communications, the Internet is one of the greatest inventions for human beings in the last century. In the past 10 years, the Internet and the number of people who use it has grown tremendously. In 2000, the number of worldwide Internet users was 360 million and by 31 March 2011, this figure was 2.09 billion. In China, by June 2011, there were 485 million Internet users and 318 million mobile Internet users. The rapid development of the Internet industry which is represented by E-commerce, Instant messaging, search engines and online games, brings new energy to economic growth and to human society. According to a report from Mc kinsey, the Internet contributed directly to between 0.8 percent to 6.3 percent of GDP in 2009, depending on country. Just like other new forms of technology or economies, the Internet is also a double-edged sword. As the web-based businesses bring us the convenience of life and economic prosperity, it also brings us legal and regulatory concerns, related to issues such as taxes, intellectual property and antitrust.
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