Edited by Alexander Nill
Chapter 11: Upstream, downstream: toward a new morality of marketing in global supply chains
11. Upstream, downstream: toward a new morality of marketing in global supply chains N. Craig Smith, Guido Palazzo and C.B. Bhattacharya* Marketing has long been a preoccupation of researchers into business ethics. As Farmer (1967, p. 1) observed:...
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