Handbook on Ethics and Marketing
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Handbook on Ethics and Marketing

Edited by Alexander Nill

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.
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Chapter 12: Environmental ethics: theory and implications for marketing

Raymond Benton

Extract

12. Environmental ethics: theory and implications for marketing Raymond Benton, Jr Many marketers recognize they have obligations toward the non-­human world, obligations that are not fully understood. This chapter sheds light on how such marketer...

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