Handbook on Ethics and Marketing
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Handbook on Ethics and Marketing

Edited by Alexander Nill

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.
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Chapter 14: What drives ethics education in business schools? Studying influences on ethics in the MBA curriculum

Andreas Rasche and Dirk Ulrich Gilbert

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14. What drives ethics education in business schools? Studying influences on ethics in the MBA curriculum Andreas Rasche and Dirk Ulrich Gilbert INTRODUCTION Management education in general and teaching Master of Business Administration (MBA) stud...

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