Handbook on Ethics and Marketing
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Handbook on Ethics and Marketing

Edited by Alexander Nill

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.
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Chapter 18: New telecommunication technologies, big data and online behavioral advertising: do we need an ethical analysis?

Alexander Nill, Robert J. Aalberts, Herman Li and John Schibrowsky

Extract

18. New telecommunication technologies, big data and online behavioral advertising: do we need an ethical analysis? Alexander Nill, Robert J. Aalberts, Herman Li and John Schibrowsky INTRODUCTION The recent advances in the use and potential abuse ...

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