Chapter 1: Introduction to the experience economy
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This book deals with the experience economy, which is a name for a scientific and management approach that deals with business and economic activities related to peoples’ experiences. No authorized definition of the experience economy exists, but in this hand book we emphasize that the experience economy concerns activities carried out in the public and private sectors that focus on fulfilling peoples’ need for experiences. It also focuses on how the users or receivers react to, and use, experiential elements. The experience economy encompasses more than the creative industries and cultural economy (cf. Caves, 2000; Du Gay and Pryke, 2002); it also includes the way in which the use and consumption of goods and services can be experiential. The experience economy is a topic that has attracted increased attention in the last decade, particularly in Northern Europe, but also to some degree in the USA and Canada, Asia, Australia and South America. An increasing number of books and articles have been published on the subject (for example, Pine and Gilmore, 1999, 2011; Department for Culture, Media and Sport, 2001; Mossberg, 2003, 2007; O’Dell and Billing, 2005; Bærenholdt and Sundbo, 2007; Boswijk et al., 2007; Caru and Cova, 2007; Sundbo and Darmer, 2008; Horn and Jensen, 2011; Lorentzen and Hansen, 2012).

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