Handbook on the Experience Economy
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Handbook on the Experience Economy

Edited by Jon Sundbo and Flemming Sørensen

This illuminating Handbook presents the state-of-the-art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific viewpoints from disciplines including management, mainstream economics and sociology to provide a comprehensive overview.
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Chapter 3: Post-industrial growth: experience, culture or creative economies?

Anne Lorentzen


With the decline of manufacturing employment, the expansion of the service sector, the development of still more efficient information and transportation technologies and globalization, people, businesses and governments face new challenges as well as opportunities. What these are more precisely have been the object of theorizing over approximately the last two decades. Different concepts have been developed to grasp post-industrialism, most prominently the knowledge economy and the new economy. One subgroup of notions relate to the increased importance of the symbolic content of production and consumption. Notions like the culture economy, the creative economy and the experience economy have been developed in order to describe and understand the new megatrend, often with the intention to deliver new strategic tools for businesses and governments. The three notions, the experience economy, the culture economy and the creative economy, have reached such fame that they have become part of the daily language of journalists, politicians and planners. Often they are used interchangeably, even in research. This is a pity, as the three notions provide different insights, have different origins and also imply different strategic or practical conclusions.

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