Chapter 4: Defining and categorizing experience industries
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This chapter discusses various challenges concerning the definition and categorization of experience industries. To shed light on the various challenges regarding different aspects of this classification, the discussion is seen in the light of a long-standing debate regarding how to define and categorize service industries. We also ask whether experiences should be seen as a subclass of the services or whether they have sufficiently strong characteristics to justifying treatment of them as a separate economic sector. Although a new and not yet clearly demarcated inter-disciplinary field of research, the concept of ‘experience industries’ has drawn much attention in the last 10 – 15 years. Although theories relating to experience industries have not been fully developed, for many Scandinavian politicians such industries are at the centre of attention with regard to regional and rural development ( Bille and Lorenzen, 2008; Lorentzen, 2009; Lorentzen and Hansen, 2009; Smidt-Jensen et al., 2009; Freire-Gibb,2011; Bille, 2012) and clearly related to contemporary consumer trends (Lorentzen and Hansen, 2009). Lund et al. (2005, pp. 25–7) identify as many as eight prominent perspectives on the experience economy in the Danish context.

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