Handbook on the Experience Economy
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Handbook on the Experience Economy

Edited by Jon Sundbo and Flemming Sørensen

This illuminating Handbook presents the state-of-the-art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific viewpoints from disciplines including management, mainstream economics and sociology to provide a comprehensive overview.
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Chapter 14: Entrepreneurship in the experience economy: overcoming cultural barriers

Lars Fuglsang and Flemming Sørensen


This chapter sets out to investigate the success factors for entrepreneurship in the experience economy. It shows how entrepreneurship in the experience economy can be described as an open process that can come into conflict with different cultural barriers, but also shows how entrepreneurs can succeed in spite of the existence of such barriers. Among the central topics in entrepreneurship studies is the question of how entrepreneurs behave (Gartner, 1985, 1988) and also the cultural and emotional encouragement of entrepreneurship has been investigated (see, for example, Choueke and Armstrong, 2000; George and Zahra, 2002; Hayton et al., 2002; Jayasinghe et al., 2007). However, the social and cultural barriers that entrepreneurs face within a social community have been less investigated and are generally less understood. Also in innovation studies, especially in innovation surveys (OECD, 2005), there is a long tradition of studying the barriers to innovation. However, cultural barriers and issues have been explored in less detail (see, for example, Dougherty, 1992; Filson and Lewis, 2000; Scozzi et al., 2005).Nevertheless, understanding the nature of these barriers and how entrepreneurs deal with them is of central relevance because entrepreneurship and innovation can be seen as an activity that comes into conflict with everyday life, what Schumpeter called the ‘ circular flow’ of the economy (Schumpeter, 1934 [1969]).

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