Chapter 6: The effect of export promotion programs on export satisfaction: a study in the Flemish design sector
In this chapter we investigate the export performance satisfaction of Flemish creative SMEs from a resource-based view. We focus on the effects of support actions by a governmental organization, taking into account the effects of internal firm resources. The creative industry represents a growing industry in Flanders: the growth rate of employment and added value is double compared to the total industry. Today’s consumers are looking for diversification and new impulses which are often provided by the creative industries (Maenhout et al., 2006). To define the creative industry in Flanders we used the study of Maenhout et al. (2006) that also relies on the definition of the creative industry established by Rutten et al. (2004).
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