Handbook of Research on Entrepreneurship and Creativity
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Handbook of Research on Entrepreneurship and Creativity

Edited by Rolf Sternberg and Gerhard Krauss

This Handbook focuses on the interdependent relationship between entrepreneurship and creativity. This relationship is analysed from the perspective of different disciplines, including economic geography, sociology, education, economics, psychology, and also in different spatial contexts.
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Chapter 8: The creative environment as stimulator for entrepreneurial opportunities

Michael Stuetzer


This chapter discuss the link between the creative regional environment and entrepreneurial opportunity. Thereby I follow recent theorizing by Davidsson (2012), who delineates a Shane and Venkataraman (2000) opportunity in three related constructs: objective opportunity or condition, opportunity perception and subjective business idea. Building on this recent advancement, I investigate whether the presence of the creative class is associated with each of these constructs at the regional level. The conceptional part of the chapter presents theoretically informed hypotheses about the direct and indirect effect (moderated by regional social networks) of the creative class on entrepreneurial opportunity. In the empirical part of this chapter, I combine GEM data for Western Germany and secondary regional data to test the hypothesized relationships. Methodological challenges and directions for future research are discussed.

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