Handbook of Research on Entrepreneurship and Creativity
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Handbook of Research on Entrepreneurship and Creativity

Edited by Rolf Sternberg and Gerhard Krauss

This Handbook focuses on the interdependent relationship between entrepreneurship and creativity. This relationship is analysed from the perspective of different disciplines, including economic geography, sociology, education, economics, psychology, and also in different spatial contexts.
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Chapter 11: Rhetoric and effects of the creative city policy: evidence and reflections from Milan and beyond

Marianna d'Ovidio and Davide Ponzini


Since the early 2000s an increasing number of global and second or third tiers cities have been promoting a wide array of policies under the same banner of the 'creative city'. The chapter proposes an extensive review and discussion of existing literature, with specific reference to the socioeconomic and urban features and to the failures and criticalities that these creative policies encountered. The case of the fashion industry in Milan and of one relevant development project are studied in depth. The chapter suggests that the effectiveness of 'creative city' policy should be reconsidered, in particular in the 2010s phase of crisis.

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