Handbook on the Digital Creative Economy
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Handbook on the Digital Creative Economy

Edited by Ruth Towse and Christian Handke

Digital technologies have transformed the way many creative works are generated, disseminated and used. They have made cultural products more accessible, challenged established business models and the copyright system, and blurred the boundary between producers and consumers. This unique resource presents an up-to-date overview of academic research on the impact of digitization in the creative sector of the economy.
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Chapter 31: E-book and book publishing

Joëlle Farchy, Mathilde Gansemer and Jessica Petrou


Like the music and film industries, the publishing industry is now facing the digital wave. Turnover losses in the physical markets for the former two have been impressive. The global recorded music market lost 41 percent of its value between 2003 and 2011 (SNEP, 2012) ñ a drop that was significantly more marked in the United States than in other major markets. In the US, the DVD market, estimated at $20 million in 2006 (DEG, 2010), had fallen to $14 million in 2010. Losses in the physical markets are only partially offset by the development of digital markets. In 2011, digital sales represented one-third of global revenues for the recording industry (SNEP, 2012). In Europe, the virtual film market represented 8 percent of the video market (physical and digital) in 2010 (CNC, 2012). Sales from literary publications in Europe remained stable over recent years (Ä22.8 billion in 2011 versus Ä23.5 billion in 2010 and Ä23 billion in 2009) (FEP-FEE, 2012); with the exception of the United Kingdom, digital book sales were still marginal until 2011. In the US, the Association of American Publishers (2011) announced that, in 2012 for the first time, e-book sales surpassed paper book sales ($282.3 versus $229.6 million). The development of the digital book market is very unequal depending on the region. For instance, 98 percent of the e-book sales in America are in the United States; 45 percent of those in Asia are in South Korea.

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