Handbook on the Digital Creative Economy
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Handbook on the Digital Creative Economy

Edited by Ruth Towse and Christian Handke

Digital technologies have transformed the way many creative works are generated, disseminated and used. They have made cultural products more accessible, challenged established business models and the copyright system, and blurred the boundary between producers and consumers. This unique resource presents an up-to-date overview of academic research on the impact of digitization in the creative sector of the economy.
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Chapter 35: Film

Paul Stepan


The effects of digitization on the film sector are massive, and we are only just beginning to understand the extent to which changes have taken place and will take place in the years to come. There are many aspects to the topic of film and digitization that cannot be discussed in depth or even hinted at in a single chapter. First, there is a range of different film industries in various parts of the world that differ in organization, financial volume, culture and customs. Writing about ëtheí film industry is often equated with analysing Hollywood and the North American audiovisual sector but neglects the Indian film industry (Bollywood) and the less well-known but for the African continent very important video industry in Nigeria (Nollywood), whose history is very closely connected with the relatively cheap yet professional-standard equipment for video production. In 2010 Nollywood produced more titles than any other national film industry in the world. It is an industry that caters for the African market and owing to its peculiarities in distribution is largely unconnected to the global film industry (Lobato, 2010). Furthermore there is a very vibrant Japanese film industry and another one in South Korea, one in South America and, of course, the one producing the most feature films for theatrical use every year, the European film industry.

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