Handbook on the Digital Creative Economy
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Handbook on the Digital Creative Economy

Edited by Ruth Towse and Christian Handke

Digital technologies have transformed the way many creative works are generated, disseminated and used. They have made cultural products more accessible, challenged established business models and the copyright system, and blurred the boundary between producers and consumers. This unique resource presents an up-to-date overview of academic research on the impact of digitization in the creative sector of the economy.
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Chapter 36: Broadcasting

Glenn Withers


Media has been at the forefront of the impact of the changes wrought by digital technology. Schumpeterís ëgale of creative destructioní is perfectly well illustrated in this landscape. Its impact is greatest in print media, but electronic media have their own adjustments to make, and borders between media are increasingly convergent or blurred. In this chapter the nature of digitization and its implications for broadcasting are examined. The consequent changes in the analysis of broadcasting, and the nature of policy changes required are also presented.

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