Managing Social Issues
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Managing Social Issues

A Public Values Perspective

Edited by Peter Leisink, Paul Boselie, Maarten van Bottenburg and Dian Marie Hosking

Western societies face complex social issues and a growing diversity of views on how these should be addressed. The traditional view focuses on government and public policy but neglects the initiatives that non-profit and private organizations and local networks take. This book presents a broader variety of viewpoints and theories. Looking at various cases, the authors analyse conflicting values and interests, actors’ understandings of the public values related to social issues, and their action to create what they regard as public value. Drawing together these perspectives the authors point the way to how government and the private and voluntary sectors can work in tandem to resolve social issues.
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Chapter 12: Corporate social responsibility and professional football clubs in the Netherlands: juggling value and values in a local context

Frank van Eekeren


Professional football clubs have long been considered as sports and financial entities. However, there is also a public dimension and social relevance to professional football clubs. Internationally, more and more clubs are carrying out social activities in their communities and, through these activities, which are mostly focused on education, participation and health (Babiak and Wolfe 2009; Van Eekeren and Dijk 2011; Van Eekeren et al. 2012), the clubs are not only targeting financial goals and sporting success on the field, but also social goals off the field. As such, it can be argued that professional football clubs are nowadays also managing social issues.

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