How Technology and Entrepreneurship are Shaping the Development of Industries and Companies
Edited by François Thérin
Chapter 14: Demand competition and entrepreneurial (de novo) entry in industries based on systemic technologies
A number of ëhigh-technologyí industries are supported by technologies that are systemic in nature (for example, Manral, 2010, 2011). On the supply side, these industries are supported by a technological system, or a combination of technological systems or even a system of technological systems. Each technological system in turn utilizes more than one technological component as an input. On the demand side, such industries typically support two levels of markets: (a) downstream consumer markets for the functionalities embodying the technological system, which include the basic industry product and its complements, and (b) upstream ëenterpriseí or ëbusiness marketsí for various components, which constitute the technological system. Examples of the above industries include those that offer equipment and/or products (for example, telecommunications equipment, IT hardware, and so on) and services (for example, telecommunications services, IT services, and so on). The complex structure of industries based on systemic technologies renders it difficult to employ the extant theoretical frameworks to predict entrepreneurial opportunities and thereby entrepreneurial (de novo) entry into such industries. The dynamic frameworks employed in extant entrepreneurship literature are typically underpinned by the life-cycle models (or theories) of industry evolution. However, the literature on industry evolution predominantly depicts the evolution of such industries as occurring due to the evolution of the underlying technological system (for example, Malerba et al., 1999, 2007).
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