Edited by Craig C. Julian
The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through the exploration of these salient theoretical outlooks, this Handbook outlines the development of export marketing theory from its inception to current day.
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- Research Handbook on Export Marketing
- Chapter 1: Impact of export promotion programs on SME export performance: empirical evidence from an emerging nation
- Chapter 2: Dynamic capabilities and international performance of SMEs: the interaction effect of relational social capital
- Chapter 3: The impact of strategic orientations on export marketing strategy: new classification and typology
- Chapter 4: Organizational characteristics and performance of public export promotion agencies: Portugal and Ireland compared
- Chapter 5: Internationalization processes of professional service firms
- Chapter 6: Pricing capabilities: design, development and validation of a scale and implications for export marketing
- Chapter 7: The impact of globalization drivers on strategy–performance relationships in international markets
- Chapter 8: Antecedents and consequences of SME importers’ relationship with foreign suppliers: a transaction cost approach
- Chapter 9: The dynamic nature of the export development undertaking: implications for researchers and practitioners
- Chapter 10: A capacity-building framework for the internationalization of firms from emerging economies
- Chapter 11: The effect of prior assessment of new product ideas on the performance of new product export ventures in international marketing
- Chapter 12: Using the eclectic paradigm as a theoretical lens to examine the performance outcomes of financial services exporters
- Chapter 13: The resource-based view (RBV) and the industrial organization theoretical frameworks: are both required to explain export marketing performance?
- Chapter 14: The impact of knowledge management, brand orientation and global marketing strategy on performance
- Chapter 15: Evolution of the export marketing literature through Cavusgil’s seminal writings
- Chapter 16: Cavusgil’s contribution to export marketing management and strategy
- Chapter 17: Exploring the theoretical foundations of the exporter–importer relationship research
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