A Guide to Steer Your Academic Career
Edited by Alain Fayolle and Mike Wright
Chapter 10: How to publish qualitative entrepreneurship research in top journals
Publishing in a top journal is often a challenge, and this seems particularly so for qualitative research. Nevertheless, six of the last ten winners of the Academy of Management Journalís (AMJís) Best Article award (to 2011) are ñ you guessed it ñ qualitative. Clearly, qualitative studies are important and impactful. How, then, can you improve your chances of publishing qualitative entrepreneurship research in a top journal? Drawing on my experience as an author, reviewer and editor, I offer some guidance with this chapter. I begin with comments on some qualitative approaches seen in entrepreneurship research and then focus on areas in the manuscript and research process that often need special attention. Finally, I share some observations regarding the writing process. Because I study, publish and review entrepreneurship research in fields such as marketing, management and international business, I use examples from across disciplines. Many (most) of the qualitative papers that cross my desk as an editor or reviewer rely on the case method. There are, however, numerous ways to approach a qualitative investigation.
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