Handbook of Contemporary Research on Emerging Markets
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Handbook of Contemporary Research on Emerging Markets

Edited by Hemant Merchant

The Handbook brings together leading scholars from IB as well as other disciplines to contribute state-of-the-art thinking on emerging markets. The volume extends theoretical and conceptual thinking, looks at operational practices and their implications and provides a research agenda to move the field forward. The contributors offer an in-depth look at specific geographies and functional areas to enrich our understanding of emerging markets.
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Chapter 13: The internationalization of hidden champions: setting the context for advancing research on emerging market strategies for German Mittelstand firms

Christian Landau, Amit Karna and Florian Täube

Extract

13. The internationalization of hidden champions: setting the context for advancing research on emerging market strategies for German Mittelstand firms Christian Landau, Amit Karna and Florian Täube INTRODUCTION The German Mittelstand has long bee...

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